Every hospital has a brand.  But it is how you manage that brand, your
image in the marketplace, and consumers' experiences as compared to
their expectations that can sustain the organization and affect the long-term success of your hospital.  You need to know where you stand.  Through HealthStream Research’s Community Insights, we’ll provide a statistically valid survey of the opinions, perceptions, and purchase behaviors of consumers residing in your organization’s primary and secondary service areas.  We gather consumer feedback about your organization, and about your principal competitors, for awareness, image, preference, market share, and loyalty. 

Through the Community Insights research, you’ll have the information you need to reach untapped markets, spend resources more wisely, optimize media buys and alter messages.  More importantly, you’ll have research-based analyses that will support your marketing plan and budget as you move your hospital in the direction of increased awareness, stronger image and greater market share.  We’ll also provide research-based observations and recommendations that can significantly impact your marketing plan, branding efforts, advertising message and media mix — all of which can impact admissions and enhance your organization's image in the community.