Michael Abrashoff

Starting off the conference in our opening keynote session will be none other than the legendary former Navy commander Michael Abrashoff.

Leading an unprecedented turnaround story, Mike Abrashoff took command of the worst performing ship in the fleet and made it #1 by changing the culture — not the crew. Performance on the ship Mike Abrashoff inherited was dreadful, but in the Navy, he didn’t have the option to hire, fire or promote personnel. What he could do was change the culture to elevate performance — and that’s exactly what he did, making his ship the Navy’s top performer. Publications from Fast Company to the Harvard Business Review have heralded the remarkable turnaround of the USS Benfold and business schools have made it a case study in organizational success. Abrashoff’s book, It's Your Ship: Management Techniques from the Best Damn Ship in the Navy, is a best seller with over 340,000 copies in print. His follow up, Get Your Ship Together, has leaders telling how their organizations have put his grassroots leadership principles to work.

Using Survey Data to Target Marketing Plans

Tuesday, July 31st

Presented by:
Nicholas Dowd
Senior Consultant
HealthStream Research

This practical, real-world presentation focuses on the use of satisfaction survey data to support the development and fine-tuning of hospital marketing plans. It encourages participants to take a unified and strategic view of employee, physician, patient and community satisfaction survey results.

In this popular presentation, Nick Dowd steps participants through an organized and thought-provoking process for creating successful, research-driven marketing plans that are based in market realities:

• An overview of survey types, methodologies and frequencies.
• Using survey data in the refinement of the hospital’s Unique Selling Proposition (USP).
• Incorporating survey results into discussions of service line development or expansion.
• Using survey data to inform decisions about resource allocation.
• Incorporating survey data in support of internal marketing initiatives as well as external marketing.
• Using results to refine and target branding and messaging decisions.

Nick serves HealthStream Research as Senior Consultant and brings a background in human resources, medical staff relations, labor relations, and business development, including ten years with HCA as Director of Human Resources and, later, as Assistant Vice-President, Marketing. Subsequent to HCA, as Vice-President of Business Development for Mariner Healthcare, he managed the integration of newly acquired business units primarily in outpatient settings and pharmacy services. This most often involved stabilizing and directing employee relations and marketing functions of the acquired company throughout the acquisition process. Nick also served as Vice President, Business Development for American Retirement Corporation, responsible for identifying and evaluating management contract opportunities and potential acquisition candidates.

Date: Tuesday, July 31, 2007
Time: 2:00-3:00 ET
Forum: Online webinar
Cost: $99 per log-in - the number of participants per log-in is unlimited -- Clients save $50 and pay only $49! Email us at researchinfo@healthstream.com for the special client invitation code.

Registration Required. Click the link below to register online. Payment is required at the time of registration via credit card. Instructions on accessing the webinar will be provided with your registration confirmation.

Register Online

In most markets, it is the physician that keeps the hospital inpatient and outpatient services full. Without a doubt, keeping physicians involved and supportive of your hospital is the right thing to do. So, what needs to be in place to ensure a culture of teamwork? We looked closer at Avoyelles Hospital, located in Marksville, Louisiana, who is a high performer in physician satisfaction. We asked CEO David Mitchel and Cindy Juneau, Quality Manager of Medical Staff, to share Avoyelles' keys to success in achieving high physician satisfaction score.

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Every healthcare organization depends on loyal, motivated, caring employees. Their satisfaction helps ensure patient and physician satisfaction and their commitment to quality is essential to the success of the organization. Much like many other hospitals, Baptist Medical Center, a 600 bed hospital in San Antonio, TX, has experienced their fair share of financial problems, along with employee morale and physician loyalty issues. After interviewing Keith Swinney, CEO at Baptist Medical Center, HealthStream Research quickly learned why Baptist Medical Center has been so successful at increasing and maintaining employee satisfaction.

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How satisfied are your ICU nurses with their supervisor? Do your environmental services employees think their supervisor communicates in an open and honest manner? Are your information services employees pleased with the amount of support they receive from their supervisor? In this analysis, HealthStream Research looks at satisfaction by employee workgroup. We examine ratings of supervisor communication and support among more than 30 employee workgroups. Findings from our database indicate that many employees in key workgroups are dissatisfied with their supervisors. Is this true in your hospital?

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In my latest HealthStream Research employee survey report, I noticed that the employees at our hospital are described as being significantly more satisfied with the hospital as a place to work than they were last year. What does this mean? This result sounds good, but I am confused. What is meant by a significant difference? I have to present the results of the employee survey to the executive team at my hospital. My presentation will be significantly better if I understand what is meant by a significant difference between two things.

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