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February 2007

In this issue:

1. Knowledge Network Webinar: Firing on All Cylinders: The Role of Best Practices in Becoming an Employer and Provider of Choice
2. HCAHPS Discovery: What Drives Cleanliness Scores and How to Improve
3. Knowledge Network Webinar: Two New StatData Training Webinars
4. Bestselling Authors' Recognition Book Based on The Jackson Organization's Healthcare Employee Research
5. Ask The Experts
6. Growth, Excellence, and Effectiveness: Why Leading with Quality Is the Strategy of the Future in Healthcare
7. Around the Office: The Jackson Organization Celebrates Its 10-Year Anniversary


Knowledge Network Webinar: Firing on All Cylinders: The Role of Best Practices in Becoming an Employer and Provider of Choice

Tuesday, February 20th

Presented by:
Brian Lee, CSP
Chief Executive Officer
Custom Learning Systems Group Ltd.


The Jackson Organization is thrilled about our strategic alliance with Custom Learning Systems Group. Brian Lee, founder of Custom Learning Systems, is the author of six books and is one of North America’s leading experts in the field of world-class healthcare patient satisfaction and employee retention.

In just 60 minutes, Brian Lee will reveal a proven 100-day process to implement:

• A strong foundation of best practices
• Leadership accountability across your organization
• Cross-departmental teamwork to achieve a cultural transformation to become the healthcare employer and provider of choice.

The Jackson Organization’s clients now have preferential access to Custom Learning Systems Group’s trademarked Service Excellence Initiative™ programs, which can help your healthcare organization to become the Employer, Provider and Hospital of Choice™ in your marketplace. To turbo charge your efforts and achieve increased patient satisfaction scores, reduced nurse/staff turnover and improved physician engagement, The Jackson Organization and Custom Learning Systems synergistically provide measurement, analysis, recommendations, and proven training/implementation processes.

Date: Tuesday, February 20, 2007
Time: 2:00-3:00 ET
Forum: Online webinar
Cost: $99 per log-in. The number of participants per log-in is unlimited -- Clients save $50 and pay only $49! Email us at
info@jacksonorganization.com for the special client invitation code.

Registration Required. Click the link below to register online. Payment is required at the time of registration via credit card. Instructions on accessing the webinar will be provided with your registration confirmation.

Register Online Now


HCAHPS Discovery: What Drives Cleanliness Scores and How to Improve

The cleanliness of your hospital speaks volumes about your commitment to quality; in fact, cleanliness is among the top drivers of patients’ overall perceptions about your hospital — for all patient surveys, not just HCAHPS. Patients today are far more knowledgeable than in times past and are increasingly concerned with infection control and basic hygiene issues. While patients may not be able to judge highly technical aspects of care, they do know what ‘clean’ looks like.

Full Article


Knowledge Network Webinar: Two New StatData Training Webinars

Tuesday, February 27th

StatData is a powerful online reporting tool, and The Jackson Organization wants to make sure you learn what you need to get the most from your data. Each just 30 minutes long, the StatData Beginner webinar covers the basics, and the Advanced webinar will make you a StatData expert. If your organization is not using all the features of StatData or you have front-line staff that would benefit from having access to online reporting of patient satisfaction results, you’ll want to participate in this helpful webinar.

StatData Beginner Webinar


• Accessing the Website
• Logging on
• Active Study Status Review
• How to Build a Report Card
• Overview of Creating and Accessing Reports
• Accessing Patient Complaints
• Voice of the Patient
• Useful Reference Documents

StatData Advanced Webinar


• Advanced Reporting Features
• Top Box & Standard Reports
• Adding Filters
• Accessing HCAHPS Data/Online Recommendations
• Unit Mean Summary Report
• 5 Period Trend Analysis
• View Selected Questions
• Common Question Survey Comparison
• Overall Satisfaction Trending
• Run Saved Reports
• View Standard Reports
• Voice of the Patient
• Overview of the Tool Box


Date: Tuesday, February 27, 2007
Beginner Session: 2:00-2:30 ET
Advanced Session: 3:00-3:30 ET
Forum: Online webinar
Cost: Free to all current patient satisfaction clients. If you are not a current patient satisfaction client, please contact us at
info@jacksonorganization.com to request a StatData demo.

Registration Required. Click the link below to register online. Once you click on the link below, enter "webinar" in the "Search for" box. Click on the "Registration" link on the far right side. If you would like to participate in both webinars, you will need to register for each webinar separately.

Instructions on accessing the webinar will be provided with your registration confirmation.

Register Online Now


Bestselling Authors’ Recognition Book Based on The Jackson Organization’s Healthcare Employee Research

ImageWant the secret to stellar employee engagement, reduced turnover, and improved business outcomes for your healthcare organization? It’s called recognition, and we helped write the book on it.

The Jackson Organization’s 10-year study of more than 200,000 healthcare managers and employees, hailed as “one of the most in-depth management studies ever undertaken,” formed the foundation of the latest book from bestselling authors Adrian Gostick and Chester Elton. The book, entitled The Carrot Principle: How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Drive Performance, is already climbing the charts (already on its second printing, with more than 20,000 copies sold retail in its first month!) and is poised to change the way business and healthcare leaders think about employee recognition.

With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

“The Jackson Organization generously opened their research database for this work, adding tremendous depth to our study of employee recognition and motivation,” said Adrian Gostick and Chester Elton, authors of The Carrot Principle. “The credibility of The Jackson Organization’s research has helped us show, beyond a doubt, that managing with carrots instead of sticks leads to vastly superior operating results and more engaged employees.”

The book shows it’s not just recognition that will transform your organization—the key is recognition done right, and the book guides you every step of the way. Everyone in healthcare will appreciate the detailed hospital case studies showing the impact of recognition, as well as the 125 real-world examples of ways to powerfully recognize employees.

The Carrot Principle has been featured and profiled in the Wall Street Journal, New York Times and on ABC News. The book is available online
via Amazon and all major booksellers.


Ask The Experts

"What is the difference between response rate and participation rate? Which is better?

Click here for response


Growth, Excellence, and Effectiveness: Why Leading with Quality Is the Strategy of the Future in Healthcare

By Asma Saif, Edgardo C. Reis, and Sarah Moore, for HealthLeaders News, Nov. 14, 2006

Lead or follow? Hospitals have long relied on a straightforward formula of clinical care, patient service, efficiency and top-down decision making to help generate financial results and positive impact in the community--with at times variable outcomes. Historically, quality has been lost in the shuffle. However, in reality, quality is the key driver behind increasing growth through financial results and community impact. In fact, effective clinical care depends on the quality of physicians and nurses and the resources available to them. Good service relies on the quality of staff. Efficiency depends on the quality of operational processes. Decision making rests on the quality of available information and the quality of leadership.

Full Article


Around the Office: The Jackson Organization Celebrates Its 10-Year Anniversary

ImageWith the arrival of January 2007, The Jackson Organization officially experienced a decade of changing the way healthcare is delivered in America. Did we celebrate? You bet! (In the photo, you’ll see that almost everyone is wearing purple—the celebration also coincided with an important game-day for the Baltimore Ravens. We take all of our passions seriously around here!) Our 10-year anniversary celebration was every bit as much about your successes over the years as ours. Time to visit the Ghost of Jackson Past!

1997: The Jackson Organization is founded by Dave Jackson. The original offices are on the fourth floor of a building on Twin Knolls Road in Columbia, Maryland.

1998: We open a six-station Interviewing Center in 1,077 square feet of space on the first floor of the building on Twin Knolls Road in Columbia, Maryland. It was known as “the bunker.”

1999: We move to our new office at 6996 Columbia Gateway Drive in Columbia, Maryland. The Interviewing Center expands to thirty stations.

2000: The Interviewing Center expands to fifty stations. The Jackson Organization and our StatData® online reporting system debut on the internet.

2002: The client list grows and the Columbia office expands by another 1,063 square feet.

2003: The Jackson Organization is named by the Baltimore Business Journal as the sixth fastest-growing private firm in the Baltimore area.

2004: The Jackson Organization introduces CATI Plus, an automated data collection method that significantly improves productivity of the call center.

2006: The Jackson Organization continues to grow and expands to its own building in Laurel, Maryland! We successfully launched 133 HCAHPS Dry Runs, launched version 3.1 of StatData, doubled the survey capacity of our call center, and formed a strategic alliance with Custom Learning Systems Group to provide expanding consulting services.

2007: The Jackson Organization is now poised to become the premier one-stop healthcare solutions provider for measurement, analysis, consulting, training, and program implementation.

 
 

 
 
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