Overview
Hospitals and their affiliated physicians are tied together by a complex web of interdependence, to the complete satisfaction of neither. However, physician satisfaction is crucial for successful management of any hospital. Adversarial hospital-medical staff relationships often weaken both and confuse patients and communities. Baseline 2006 research identified low physician perceptions of hospital leadership and of the hospital’s ability to meet community needs. This presentation identifies tools to help executives understand physician perspectives and describes techniques that build relationships in which all parties cede some control in anticipation of creating greater overall strength.
The purpose of this webinar is to present a case study of one hospital’s improvement journey by describing policy direction, management and clinical tactics, including communication initiatives, that to achieve statistically significant improvements in medical staff loyalty, trust and satisfaction.
Objectives
Upon completion of this continuing education activity, participants should be able to:
- Describe and discuss different qualitative and quantitative processes to assess physician perceptions of hospital strengths and weaknesses
- Explain how to use that research to develop strategies and tactics to improve hospital operational performance and administrative relationships with physicians
- Discuss the implementation of those strategies and tactics, with consideration to importance of collaboration, respect and trust between the key stakeholders.
Intended Audience
This continuing education activity is for system and hospital healthcare executives, hospital CEOs, COOs, CNOs, VPs, Directors, Managers and Physician Executives who would like more information on how to establish physician satisfaction within their facilities.
Planning Committee
Whitney Mayer, MEd, CCMEP
Senior Continuing Education Manager
HealthStream
Denver, CO
Faculty
Allan H. Acton
Senior Consultant
HealthStream
Laurel, MD
Thomas F. Turner
Vice President
Mercy Medical Center
Canton, OH
Presentation Outline
- Defining Hospital and its Environment (Turner)
- Competitive Situation: A physician community of Splitters (Turner)
- How and when to use outside Consultants (Turner)
- Pre-Study (Acton)
- Methodology and Results (Acton)
- Focus Group Principles and Defining Issues (Acton)
- Intervention to “Move the Needle:” Tactics Deployed in Communications, Business Development, Clinical/Medical Interventions and Physician Involvement (Turner)
- Management Actions and the Results. (Turner and Acton)
- Building Feedback/Feed forward Communications with Medical Staff (Acton and Turner)
- Questions and Answers
This is a prerecorded webinar and is available for download for use throughout your facility.
Cost: $99 for download and unlimited use. Clients save $50 and pay only $49! Email us at researchinfo@healthstream.com for the special client invitation code.
Prepayment Required. Click the link below to purchase this webinar. Payment is required at the time of purchase via credit card. You will receive an email confirmation after your purchase. Instructions on accessing the webinar will be provided in a separate email within 48 hours of your confirmation.
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