Presented by:
Nicholas Dowd
Senior Consultant
HealthStream Research

This practical, real-world presentation focuses on the use of satisfaction survey data to support the development and fine-tuning of hospital marketing plans.  It encourages participants to take a unified and strategic view of employee, physician, patient and community satisfaction survey results.

In this popular presentation, Nick Dowd steps participants through an organized and thought-provoking process for creating successful, research-driven marketing plans that are based in market realities: 

• An overview of survey types, methodologies and frequencies.
• Using survey data in the refinement of the hospital’s Unique Selling Proposition (USP).
• Incorporating survey results into discussions of service line development or expansion.
• Using survey data to inform decisions about resource allocation.
• Incorporating survey data in support of internal marketing initiatives as well as external marketing.
• Using results to refine and target branding and messaging decisions.

Nick serves HealthStream Research as Senior Consultant and brings a background in human resources, medical staff relations, labor relations, and business development, including ten years with HCA as Director of Human Resources and, later, as Assistant Vice-President, Marketing. Subsequent to HCA, as Vice-President of Business Development for Mariner Healthcare, he managed the integration of newly acquired business units primarily in outpatient settings and pharmacy services. This most often involved stabilizing and directing employee relations and marketing functions of the acquired company throughout the acquisition process. Nick also served as Vice President, Business Development for American Retirement Corporation, responsible for identifying and evaluating management contract opportunities and potential acquisition candidates.


This is a prerecorded webinar and is available for download for use throughout your facility.

Cost: $99 for download and unlimited use. Clients save $50 and pay only $49! Email us at researchinfo@healthstream.com for the special client invitation code.

Prepayment Required. Click the link below purchase this webinar. Payment is required at the time of purchase via credit card. You will receive an email confirmation after your purchase. Instructions on accessing the webinar will be provided in a separate email within 48 hours of your confirmation.

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