Overview
Like the Internet some 20 years ago, social networking has taken the world by storm.  So what does that mean for your hospital?  Not participating means a missed opportunity to connect and continually interact with your audience.  During this webinar we will define social media marketing and identify some of the commonly used sites.  We will outline some uses of social media and the benefits as it relates to hospitals.  We will share some of the dos and don’ts for hospitals as you begin their journey into social media marketing.  We will share specific examples of what some hospitals are doing today in the way of social media marketing.  We will introduce the new HealthStream Community, HealthStream’s very own social networking site and list advantages to joining. 

Objectives

Presenter's Bios

Nicole Caruso
Nicole Caruso has 15 years of dedicated experience in healthcare consulting with eleven years of practiced focus group moderation. Her talents are in working with individual hospitals as well as small healthcare systems and managing principal account relationships on behalf of HealthStream Research. She consults in the areas of patient, employee, physician, and consumer satisfaction and is frequently onsite in hospitals presenting results, facilitating action planning sessions, and leading improvement initiatives.

Nicole has completed the Burke Institute’s Specialized Moderator Skills for Qualitative Research Applications workshop and takes the lead in executing and moderating focus group projects for HealthStream Research. She is also an experienced conference speaker and has led the HealthStream Research Annual Summit pre-conference and post-conference workshops since their inceptions. Nicole holds a Bachelor of Science degree in Business Marketing, and a Statistics Minor from Montana State University. She has been an active member of the American Marketing Association for more than 18 years.

Luther Cale
Luther has spent 15 years pioneering innovative developments at the intersection of healthcare, technology, and education. As the architect of HealthStream's marketing approach, Luther has a chance to interact with hundreds of healthcare organizations to understand the issues they face day-to-day, as well as observing their solutions for ultimately providing higher quality patient care and generating improved clinical and business outcomes. Luther has a special passion for the use of Internet-based and collaborative technologies to work smarter and enable people and organizations to spend the majority of their time focused on actions and ideas that matter most.

This is a prerecorded webinar and is available for download for use throughout your facility.

Cost: $99 for download and unlimited use.  Clients save $50 and pay only $49!  Email us at hstmlive@healthstream.com for the special client invitation code.

Prepayment Required. Click the link below to purchase this webinar.  Payment is required at the time of purchase via credit card.  You will receive an email confirmation after your purchase.  Instructions on accessing the webinar will be provided in a separate email within 48 hours of your confirmation.