Wed., March 11, 3:00 EST
Allan Acton, Senior Consultant, HealthStream Research
Brian Griffin, Marketing & Public Relations, Delnor Hospital
Patti Bridge, Director of Healthcare Practice, Laughlin/Constable
As marketers we have questions ― lots of questions. We want to know more about consumers, what they think about our services, what would make them choose us for healthcare and what tools are most likely to impact them. To get answers we turn to research. But often the results come in, get presented, and sit on a shelf gathering dust, or on the floor propping open our office door. Research should be a dynamic, organic tool that is used and referenced regularly to identify opportunities, correct courses, protect against threats, and elevate our communications efforts. Delnor Hospital has done just that. Recent off-the-chart attitude and perception scores are in sharp contrast to initial scores obtained just 5 years ago, when the hospital was recognized for good but not always great care. Today, Delnor can boast of research scores reflecting significant increases in all quality measures. This presentation will share how a commitment to research and measurement changed image and perceptions from “also ran” to “winner”.
Presenters:
Allan Acton
Senior Consultant, HealthStream Research
Allan Acton has more than 20 years experience in a wide variety of management positions in healthcare. Before joining HealthStream Research, he was Vice President of Marketing and Sales for a 1,100 bed hospital system. In this role, he organized and directed marketing and research projects including the development of physician relations and customer satisfaction initiatives. He has consulted with physician groups and hospitals reviewing and negotiating managed care contracts, and helped develop primary care and multi-specialty group practices. In addition to his extensive experience in health service administration and market research, Allan holds a Master of Science degree from Johns Hopkins University and earned his MBA from Loyal College in Baltimore, MD.
Brian Griffin
Delnor Hospital
Brian Griffin is the Director of Marketing and Public Relations at Delnor Hospital in Geneva, Illinois – a national leader in care delivery, service excellence and patient, employee and physician satisfaction. Griffin and his team develop and execute marketing and public relations plans and programs for both the hospital and Delnor Health System. He holds a Bachelor’s Degree in Radio and Television News from Southern Illinois University.
Patti Bridge
Director with the Healthcare Practice at Laughlin/Constable
Patti Bridge has more than 20 years experience and has helped develop award-winning campaigns for healthcare organizations including Delnor Hospital, St. Francis Hospital and Health Center Blue Island, Beaufort Memorial Hospital, Memorial Medical Center, University of Illinois Medical Center and Weiss Community Hospital.
Date: Wednesday, March 11
Time: 3:00-4:00 p.m. EST
Forum: Online webinar
Cost: $99 per log-in – the number of participants is unlimited – Clients save $50 and pay only $49! Email us at researchinfo@healthstream.com for the special client invitation code.
Registration Required. Click the link below to register online. Payment is required at the time of registration via credit card. Instructions on accessing the webinar will be provided with your registration confirmation.
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